Existing teams · Recruitment · Coaching

The role determines the reading. That is the whole principle behind PSV.

There is no single profile of a good salesperson. Weak prospecting is harmless in someone managing established accounts, and disqualifying in a representative expected to develop a territory. PSV measures 13 sales competencies, then sets them against what your role actually demands.

I want to assess one person →

7countries · 3 continents
An international approach

PSV reaches across borders.

PSV is available in English and French across seven countries on three continents. It is also preparing to serve seven Spanish-speaking countries.

Two situations, two readings

What you need to know is not the same thing.

A sales director and a hiring manager do not ask the same question at the same moment. PSV answers both — but not with the same document.

You have a team in place

You already know who performs. What you do not know is why. When four representatives out of six plateau on the same competency, it is no longer about individuals: it is the sales process, the training, or what gets rewarded in team meetings.

The team diagnostic separates what belongs to the group from what calls for individual coaching. A scattered coaching budget becomes a single priority.

See the approach for teams →

You have a role to fill

A warm, articulate candidate leaves a good impression. That says nothing about how they run a discovery conversation, handle an objection or ask for commitment.

The candidate comparison ranks profiles against your weighted requirements — not against a general score — and flags gaps on the competencies you designated as non-negotiable.

See the approach for recruitment →
What comes next, in both cases

PSV supports both current sales teams and future hires

Recruitment matters, but much of PSV’s value comes from helping managers understand the salespeople already working in the organization.

Primary application

Sales-team development and performance

PSV helps managers identify strengths, limitations and practical development priorities for their representatives.

  • Identify specific coaching needs
  • Focus training investments
  • Understand why salespeople plateau
  • Assess the situation before replacing someone
Explore sales-performance guidance →
Complementary application

Recruitment and candidate assessment

PSV also reduces blind spots before hiring by examining sales behaviours that are difficult to confirm through a résumé or interview alone.

  • Reduce the risk of a poor hire
  • Add structure to candidate assessment
  • Compare candidates more objectively
  • Explore important sales reflexes
Explore recruitment guidance →
What PSV reveals

A clearer view of sales behaviour

PSV helps managers understand several dimensions that influence sustainable sales performance.

Demonstrated strengths

Listening, discipline, professionalism, resilience, prospecting capacity and objection handling.

Coaching priorities

Identify the dimensions that deserve attention so management conversations become more specific and useful.

Areas of risk

Recognize behaviours that may limit performance before they develop into more costly problems.

Decision-support tool

What is sales underperformance really costing your organization?

Organizations often underestimate replacement costs, the impact of a salesperson who has plateaued, lost opportunities caused by weak prospecting and the full cost of a poor hiring decision.

The process

How PSV works

1. The salesperson completes the assessment

The representative or candidate responds to structured sales situations and completes a self-perception section.

2. PSV examines key dimensions

The profile provides insight into prospecting, listening, discipline, adaptability, resilience and other sales-related behaviours.

3. The manager gains clarity

The findings help identify strengths, development needs, follow-up questions and practical coaching priorities.

Before replacing, training or hiring, better insight can change the decision.

PSV helps managers make more informed decisions by revealing the sales behaviours that influence performance.

Choose a PSV assessmentUse the sales calculator
What managers say

The same instrument, two different questions

Leaders of Quebec SMEs on what PSV changed in their decisions. Translated from the original French.

We tended to equate a lack of results with a lack of effort.

PSV showed us that several representatives were working extremely hard — but with the wrong method, or with incomplete competencies.

The report allowed us to be far fairer in how we managed them, and far more effective in our coaching.

Patrick Roy — National Sales Director Specialised equipment · 11 representatives

After two bad hires in less than 18 months, we decided to bring PSV into our process.

The report let us quickly identify significant gaps between the confidence displayed in interview and actual selling ability.

Honestly, PSV probably saved us tens of thousands of dollars in hiring mistakes.

Martin Leduc — Sales Director Manufacturing SME · 12 representatives