Assessment · Coaching · Sales recruitment

Understand what truly drives sales performance.

Professional Sales Validation™ helps organizations understand their salespeople, strengthen coaching, identify development needs and reduce the risks associated with hiring or replacing sales talent.

7countries · 3 continents
An international approach

PSV reaches across borders.

PSV is available in English and French across seven countries on three continents. It is also preparing to serve seven Spanish-speaking countries.

The management challenge

Why sales leaders often lack visibility

Even with experienced salespeople, strong products and clear targets, managers may struggle to understand why some representatives plateau, avoid prospecting or remain difficult to coach.

Results do not tell the whole story

A salesperson may reach certain targets while hidden weaknesses continue to limit future performance.

Coaching often remains too general

Without a clear view of behaviour, managers repeat broad advice instead of addressing the real development need.

Decisions may come too late

Replacement, training or increased pressure can be better targeted when the underlying situation is understood first.

Two complementary applications

PSV supports both current sales teams and future hires

Recruitment matters, but much of PSV’s value comes from helping managers understand the salespeople already working in the organization.

Primary application

Sales-team development and performance

PSV helps managers identify strengths, limitations and practical development priorities for their representatives.

  • Identify specific coaching needs
  • Focus training investments
  • Understand why salespeople plateau
  • Assess the situation before replacing someone
Explore sales-performance guidance →
Complementary application

Recruitment and candidate assessment

PSV also reduces blind spots before hiring by examining sales behaviours that are difficult to confirm through a résumé or interview alone.

  • Reduce the risk of a poor hire
  • Add structure to candidate assessment
  • Compare candidates more objectively
  • Explore important sales reflexes
Explore recruitment guidance →
What PSV reveals

A clearer view of sales behaviour

PSV helps managers understand several dimensions that influence sustainable sales performance.

Demonstrated strengths

Listening, discipline, professionalism, resilience, prospecting capacity and objection handling.

Coaching priorities

Identify the dimensions that deserve attention so management conversations become more specific and useful.

Areas of risk

Recognize behaviours that may limit performance before they develop into more costly problems.

Decision-support tool

What is sales underperformance really costing your organization?

Organizations often underestimate replacement costs, the impact of a salesperson who has plateaued, lost opportunities caused by weak prospecting and the full cost of a poor hiring decision.

The process

How PSV works

1. The salesperson completes the assessment

The representative or candidate responds to structured sales situations and completes a self-perception section.

2. PSV examines key dimensions

The profile provides insight into prospecting, listening, discipline, adaptability, resilience and other sales-related behaviours.

3. The manager gains clarity

The findings help identify strengths, development needs, follow-up questions and practical coaching priorities.

Before replacing, training or hiring, better insight can change the decision.

PSV helps managers make more informed decisions by revealing the sales behaviours that influence performance.

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